Search Engine Optimisation or SEO is the generic term used to describe the process by which company websites appear in a favourable position on the major search engines. You know that to be successful your site needs to appear in the top positions on the major search engines. You also know that the higher your site is ranked, the more sales you’ll make. But you need assurances that this process will be done efficiently, effectively, and ethically.

At Web Informers© we specialise in improving your website's positioning in order to take advantage of the 360 million daily searches take place on the Internet search engines.

When you engage with Web Informers© we will undertake an honest and thorough analysis of your website and make a series of strategic recommendations. Whilst we can design websites (we designed this one ourselves) it is not or core competency. Our goal is to make your website seen by as many people as possible and therefore get it generating revenue rather than costing you money.

The aim of this section of the website is to introduce you to the steps and procedures that our analysts will undertake as they move your website into the top division of search engine results. We explore:

What is a Search Engine? The generic term for huge relational databases that scour the Internet analysing web pages and logging information. They take two major forms - those that require human intervention and those that require non-human intervention:

Keywords: Once a website has been developed, a website's relevancy and therefore its search ranking is based on the keywords and keyword phrases that appear on your pages and throughout the site. In short, they describe the core topics of that particular page

Design Considerations: Web design is critical when optimising your website for the search engines. Many people consider the look and feel of their site as number one priority. Design is important but at Web Informers© we feel that a well designed site deserves to be seen and used.

Submitting a Site: In order to make your website seen you will need to register it with the search engines. We recommend paying to have a site submitted as it guarantees rapid inclusion. But remember these payments specify rapid inclusion - not high rankings. Websites and the individual pages still need to be optimised.

Doorway and Gateway pages: Doorway pages are developed to rank highly for a specific keyword or phrase. Gateway pages on the other hand are designed not to be seen at all! They are of real use if a business sells multiple products or are in an extremely competitive market but we tend to use them rarely and as a final optimisation resort.

Optimising Framed website for Search Engines: Because of the way framed web pages are created, search engine robots have a difficult time spidering sites built in frames. As a general rule, search engine robots are not very good at executing client-side code, and framed pages are "built" on the client side. The best way to make a website accessible to the robots is to take it out of frames, but what can be done if the site absolutely must remain in frames?

Search Engine Rage: While the Search Engines do their best to ensure the end user receives relevant search results, you should do your part to protect against marketing bullies. These inconsiderate marketers have difficulty positioning their sites properly so they turn to techniques, tricks and tactics that have been banned or prohibited by the prominent and popular Search Engines.

Content for Search Engines: Creating search engine friendly web pages goes far beyond tweaking codes -- it's a delicate balancing act between pleasing the search engine and the people who will ultimately read (and act) on your content.


Capris SEO process
» Engage - learn and understand your business
» Analyze the current state of the web site
» Analyze current ranking and SE presence
» Identify the competition, and their SE strategy – if any
» Report findings, and propose action plan for SE strategy
» Possibly suggest and propose changes to web site if needed
» Prepare and setup traffic monitoring and tracking tools
» Run Beta campaigns, monitor progress and analyze results
» Adjust campaigns to optimal ROI, based on Beta campaigns
» Establish long term budget, monitor ongoing ranking and results

Terminology used by Search Engine Marketeers
SEO: Search Engine Optimisation
SEM: Search Engine Marketing
PPC: Pay Per Click
Spam: Unsolicited Commercial Email