Submitting a Site
In order to make your website seen you will need to register
it with the search engines.
We recommend paying to have a site submitted as it guarantees
rapid inclusion. But remember these payments specify rapid inclusion
- not high rankings. Websites and the individual pages still need
to be optimised.
We recommend that you let a Web Informers© analyst review
which search engines you are registered with and register any
missing ones one your behalf. Due to the relationships that Web
Informers© enjoys with the search engines, we are often able
to register sites and pages at competitive rates. If this is the
case, we will pass the discount onto you.
Here are the main search facilities in alphabetical order and
the basic costs for faster review and inclusion.
AltaVista - still used
by a significant number of users from $60 per page per year. You
can get to the top by paying Overture. LookSmart for directory.
AllTheWeb - Powered
by Fast Search that reportedly has one of if not the largest search
engine database. AllTheWeb is the fastest search engine with an
average response time under half a second per search.
FAST - provides results
to a number of European searches as well as the widely used Lycos
engines now $12 per URL per year.
Google - still free
- though you can get paid listings via AdWords
or AdSense
if you want to appear in less than 2-3 months! Powers results
on Freeserve, AOL UK and BT LookSmart network backup results in
the UK.
Inktomi - it powers
some or all of the results on AOL US, MSN, iWon, LookSmart, About,
Sprinks, Overture, HotBot, Overture UK, Espotting and most UK
portals. Costs from $39 per page per year.
LookSmart - feeds results
to AltaVista, Excite (note: Excite is now a meta-engine - not
a search engine in its' own right) MSN, iWon, CNN, Time Warner
and another 370 ISPs. $49 (plus $150 deposit) then 15 cents per
referral and (if you want to appear in the UK) £149 for
LS UK. Description changes cost extra. LookSmart UK has just launched
their own PPC system to compete with Overture and Espotting called
BidSmart.
MSN - LookSmart for
Directory and Overture for top listings plus Inktomi which uses
paid inclusion.
ODP - completely free.
Overture - provides
featured results to many meta-engines, plus AltaVista, Excite,
HotBot (US), Lycos (US), MSN and Netscape - plus many other search
portals. Pay for placement. Minimum fee £25
Teoma - powers Ask Jeeves
US plus Ask Jeeves UK and is now starting to be sold as an alternative
engine database (like Google and Inktomi) - $25.00 per page.
UKPlus - now part of
LookSmart UK.
Yahoo UK - £199
for business and commercial sites (review one-off, non-recurring
fee). Top listings available via Espotting.
Yahoo US - $299 for
business and commercial sites (review only and then annual inclusion
fee). Top listings available via Overture (US only) and Overture
UK (UK only). Only use Yahoo US submission if you can't get in
through Yahoo UK! Web Informers© 2003 - improve your search
engine and directory rankings.
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