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You must have seen the following slogan lately:
If you build it (web site), will
they come? (Visitors)
At Capris
we invented that slogan,
and began using it as early 1996! |
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In today’s eBiz economy, it is equally - or more important
to have visibility, and attract potential business, as it
is of having a web presence!
One
doesn’t work without the other. Period.
You need correctly balanced budget between development / ongoing
maintenance and web marketing initiatives. |
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When was the last time you have handled a Yellow Pages directory?
Was it about 1200 pages just for your suburb? Now imagine
a global directory, would it be at least 150 storeys high?
Who will ever find you in there? That is if you are even listed!
Since you can’t be the only establishment selling widgets,
that is where the positioning war begins, and with that come
in play experience and strategy. |
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