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Overture
Overture
is a search engine that auctions its rankings. In other words,
the more you pay per click (PPC) on your results link, the higher
your ranking. For each keyword phrase, advertisers bid against
each other for placement within the search results. Below the
paid listings, Overture gives additional results that are provided
by Inktomi.
To appear on Overture,
you must first open an account and deposit money (credit card
accepted). Once you have an account, fill out the Overture
Simple Signup form. In the form, you should bid on the keyword
phrases where you want your site to be listed. Also, specify a
title (max 40 characters) and a description (max 190 characters).
Your title and description can vary for each keyword, even if
linked to the same page. Remember that the keywords that you bid
on must be related to your linked page. To be listed below the
paid listing section (free listings), you should submit your site
to Inktomi.
NOTE: We are participating
in the Overture
Ambassador program which empowers us as Overture
Partners to manage multiple client accounts under a single login.
We have been trained by Overture
on creating optimal titles and descriptions, and on managing bid
programs.
We are also offering, "Who's Clicking Who", a PPC auditing
tool designed to facilitate the tracking and use of various PPC
programs.
The thing to remember is that you must have suitable URL content
and be engineered to beat your competition within Overture
before you register your pages. Just registering with Overture
does not assure a suitable ranking.
Available Engines:
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