Gaining Visibility

Our aim is to make your site as desirable to the search engines as possible, so that when potential customers search on your target keywords your site appears towards the top of the results. We call this Gaining Visibility.

When we optimise your web presence Web Informers© analysts will carry out some or all of the following techniques - depending upon your unique objectives - to achieve the maximum success.

Keyword research
Choosing the best keywords is vital. Web Informers© uses your industry knowledge in association with tools and techniques that indicate exactly which words and phrases are typed into the search engines on a daily basis. The result is an agreed keyword portfolio that is relevant to your site and audience. During this process it should be remembered that the more competitive a keyword is, the longer it takes to achieve success.

Site analysis and recommendations
An audit is carried out on your site and recommendations are made, based on our best practice guidelines which cover alt, title and meta tags. We will advise on site architecture and how to make the best use of content.

Paid inclusion
This low-cost way of ensuring that your site is quickly and repeatedly visited by the target search engines, both speeding up and increasing the levels of success.

Express Directory reviews
These are used to jump the queue in the major search directories (such as Yahoo and LookSmart) and get your site reviewed and listed quickly (though they give no guarantees of being listed).

Manual submissions
All themed content and main site pages are manually submitted to the search engines. All submitted pages are then monitored and if for any reason they are not tracked by the search engines then they will be re-optimised and where necessary resubmitted.

Web Informers© believes that by implementing the above techniques, the awareness of your website will increase, visitor numbers will increase and so will sales leads. We always aim to be a flexible business partner and some customers have included a bonus structure to their contract. This means that we get paid a bonus only when we achieve agreed objectives. Normally this means that if we fail to generate incremental traffic for your website, then you pay no fee!

To receive a free visibility health check of your website and engage with one of our analysts.

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