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Pay per click Visibility
Pay per click Visibility is one of the latest search engine optimisation
tools available to companies and provides a guaranteed way of
rapidly carrying out campaigns in a very controlled manner.
It works on the principle of paying a pre-determined amount every
time somebody clicks to visit your site from the search results
for your chosen keywords. A minimum bid of 5 pence is typical,
with a maximum capping on bids and amounts spent per month possible.
Quite simply, if your bid for a keyword is higher than your competitors'
bids, the result will be a higher appearance in the listings.
The key to success is large volumes of keywords - having lots
of niche terms attracts very targeted visitors at a very low cost
as niche terms are less competitive than generic terms. Examples
of search engines using this model include Overture which in turn
feeds into many search engines including Aol, Altavista, Ask Jeeves,
Lycos and Msn.
Web Informers©'s comprehensive
management service covers all aspects of:
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Keyword
selection
Which words to bid on, unlike optimisation, the more words
the better. |
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Bid
gap management
Ensuring that you get the positions at the best price and
most importantly are not over paying. Quite often being positioned
number one on pay per click is not necessary. For example,
if position number one is paying 50p per click and position
two is paying 5p per click then bidding 6p might be a sensible
move. |
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Comprehensive monthly reporting
covering the number of clicks per keyword and at what price. |
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Continual account
management and best practice advice. |
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On a daily basis, Web
Informers© analysts will flag and remove redundant
words. Experience shows that between 25 and 50% of pay per
click words will fall into this category. They will assess
the number of clicks and spend per keyword work with you to
identify which words are really resulting in measurable business. |
The key benefit of pay per click visibility is that it is highly
controllable. From what you pay per visitor, to what budgets you
spend and what success you achieve, all can be changed and updated
in an instant, thus allowing short term, time based promotions
(e.g product launches, seasonal campaigns etc). Exceptional returns
on investment can be achieved due to very low visitor acquisition
costs and a very high conversion rate resulting from the high
level of targeting.
With Pay per click Visibility, Web Informers© charges a 20%
management fee, due to its time consuming nature. Each PPC keyword
needs to be managed individually in order to make sure that the
bid (amount per click) remains competitive in order to show up
in the top of the results. The more words you choose the more
time is consumed in managing the campaign. For example, a recent
campaign by Kelkoo increased traffic by 700% in less than four
months but it did use 600,000 keywords. Web Informers© would
not recommend such a strategy for all our customers!
To receive a free visibility health check of your website and
engage with one of our analysts.
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