Pay per click Visibility

Pay per click Visibility is one of the latest search engine optimisation tools available to companies and provides a guaranteed way of rapidly carrying out campaigns in a very controlled manner.

It works on the principle of paying a pre-determined amount every time somebody clicks to visit your site from the search results for your chosen keywords. A minimum bid of 5 pence is typical, with a maximum capping on bids and amounts spent per month possible.

Quite simply, if your bid for a keyword is higher than your competitors' bids, the result will be a higher appearance in the listings. The key to success is large volumes of keywords - having lots of niche terms attracts very targeted visitors at a very low cost as niche terms are less competitive than generic terms. Examples of search engines using this model include Overture which in turn feeds into many search engines including Aol, Altavista, Ask Jeeves, Lycos and Msn.

Web Informers©'s comprehensive management service covers all aspects of:

»	Keyword selection Which words to bid on, unlike optimisation, the more words the better.
»	Bid gap management Ensuring that you get the positions at the best price and most importantly are not over paying. Quite often being positioned number one on pay per click is not necessary. For example, if position number one is paying 50p per click and position two is paying 5p per click then bidding 6p might be a sensible move.
»	Comprehensive monthly reporting covering the number of clicks per keyword and at what price.
»	Continual account management and best practice advice.
»	On a daily basis, Web Informers© analysts will flag and remove redundant words. Experience shows that between 25 and 50% of pay per click words will fall into this category. They will assess the number of clicks and spend per keyword work with you to identify which words are really resulting in measurable business.

The key benefit of pay per click visibility is that it is highly controllable. From what you pay per visitor, to what budgets you spend and what success you achieve, all can be changed and updated in an instant, thus allowing short term, time based promotions (e.g product launches, seasonal campaigns etc). Exceptional returns on investment can be achieved due to very low visitor acquisition costs and a very high conversion rate resulting from the high level of targeting.

With Pay per click Visibility, Web Informers© charges a 20% management fee, due to its time consuming nature. Each PPC keyword needs to be managed individually in order to make sure that the bid (amount per click) remains competitive in order to show up in the top of the results. The more words you choose the more time is consumed in managing the campaign. For example, a recent campaign by Kelkoo increased traffic by 700% in less than four months but it did use 600,000 keywords. Web Informers© would not recommend such a strategy for all our customers!

To receive a free visibility health check of your website and engage with one of our analysts.

« Back to Services