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Retaining Visibility
Once you have achieved a satisfactory web presence, you will be
looking at how to take that next step and remain ahead of your
competition. At Web Informers©, our core aim is to focus on your
initial requirements and make sure that they are met month on
month. Long term we wish to develop a partnership with all of
our customers and develop new ideas that further extend their
reach. We call this Retaining Visibility.
We highly recommend that you contract with Web Informers© on a
monthly retained basis and then increase your budget as new projects
and requirements occur. Web Informers© carries out monitoring
on a number of levels and can quickly inform you what techniques
are working and which ones are not. It is not unusual for keywords
or industry buzz words to move in and out of favour and our analysts
will make page and code modifications to adjust to these shifts.
Each month, the search engines amend their algorithms and rules
as to what makes a good website. For example, msn recently decided
that sites with two titles would rank highly. They implemented
this rule for a month and then implemented a new set of criteria.
Our analysts spend all of their time specialising in search engine
optimisation, therefore we expect them to have heard about these
nuances and acted upon them, well before your rankings start to
deteriorate.
Your monthly position report will indicate your keyword positioning
by search engine as well as the progress made during the period.
We also analyse this data for gains and losses compared to the
previous month and determine the upcoming month's plan of action.
In addition, we look at other web sites that are ranked well using
the same keywords and see if the information can be used to further
enhance your positioning.
The cost of Retaining Visibility will again depend upon the size
of your current web presence, the complexity and competitiveness
of your market place and the number of countries you wish to have
a presence in. This will therefore be reflected in the length
of time our analysts have to spend managing your presence. Payment
is made by direct debit fee and is paid monthly in arrears. Therefore
if we fail to meet your agreed monthly objective, then you do
not pay for the service.
To receive a free visibility health check of your website and
engage with one of our analysts.
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